Established in 1962 by accountants Durk DeJong and Merk Minnesma, their venture combined accounting and insurance. Durk's sales prowess and Merk's operational acumen laid a firm foundation. After Merk's departure in 1966, Durk's decision to retain the insurance wing reshaped the firm's trajectory. The company pivoted, making insurance its cornerstone. In the 1980s, Durk's son, Tim, joined, marking a transformative phase. Under Tim's stewardship from 1990, De Jong's diversified into commercial insurance. Today, their blend of 35% commercial and 65% personal insurance is testament to their adaptability. With Tim's innovative strategies, De Jong's stands as a paragon of integrated financial and insurance solutions.
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